rımı lab

Free, open to anyone, no sign-up

Every idea has a dial. Turn it.

Rimi Lab is a family of free labs for business, data and science. Each idea is built as something you can move, so you see why it works, not only that it does.

Open the labs Try one here

1,000 see an ad, 400 visit, 100 add to basket, 50 buy.

01 Why

Why we built it

You understand a curve once you have bent it.

Most of us learned formulas we could recite but never felt. Here every formula has a handle. Move it, and the page shows what changes and why.

Small steps, every day.

Each site gives you one small step a day and brings back what you are about to forget. That is kaizen: one idea, a little better, every day.

Real numbers you can check.

Every number comes from a model that our tests check, or from a source we link. When we get one wrong, we fix it in the open.

Free and private, for anyone.

Nothing to pay and no account to make. Your progress stays in your own browser, and the labs work the same for a student in a hostel or an analyst at a desk.

02 Try one

Try one now

Five small ideas, one from each lab. Drag a blue number, or tap it and use the arrow keys.

1 of 5

If 40% of people who see an ad visit the shop, 25% add something to the basket, and 50% of baskets are paid for, then 5 of every 100 people buy.

The steps multiply, so the weakest one costs the most.

The full lesson in Rimi Lab MBA

03 Labs

The labs

Five free sites. Each one opens straight into something you can move.

04 New

New this week

Latest week

Updated every Monday with what went live on the labs the week before. Earlier weeks stay here.

05 Tonight

Tonight's Moon

Working it out in your browser.

Worked out on this page from the date on your device. Nothing is sent anywhere. See it from space on the live globe.

06 Privacy

Nothing to sign up for

Your progress stays in your own browser. We never see it.

  • No accounts
  • No sign-up
  • No cookies
  • No ads

07 Contact

Say hello, or help keep it free

Write to us

A lesson you want, a mistake you spotted, or a class that wants to use the labs. We read every message.

[email protected]

Watch the daily Shorts

One idea a day, in under a minute, drawn from the labs. A story every Saturday.

Support the labs

The labs stay free, with no paywall and no ads. Give any amount from ₹199, become a monthly supporter, or pick up a workbook.